At BestBuy a few days ago, I noticed some interesting things that validate how important the mobile era seemingly is here in the US.

First, they moved the media (CD/DVD) shelves into the back of the store, and constructed a “mobile pavilion” area with demo kiosks that 4 corners and walk-in area with product demos on display (similar to Apple Store).

There’s a section for Windows Phone 7, for Android, for e-readers, tablets, for mp3 players, etc. It’s much more organized than it was previously.

Second, I noticed they now have literature. Here is some of it:

Note the titles:

• “apps to match your lifestyle”
• “discover tablets”
• “which smartphone are you?”
• “the freedom of mobile broadband”
• “buyer’s guide mobile”

Kind of says it all doesn’t it … Apps are hot. Devices are hot. Bandwidth is hot.

Must be a challenge for consumers who aren’t necessarily tech savvy or knowledgeable about mobile.

I didn’t dare ask the customer reps any specific questions about hardware, because I know they probably would have had to look up the info … or point it out in a brochure.