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Archive for the 'Mobile Advertising' Category

Mobile Advertising - Industry Revenue Enhancer or Distraction?

Wednesday, November 26th, 2008

There is an upcoming event entitled: Mobile Advertising - Industry Revenue Enhancer or Distraction?, that is being put on by MassNetComms here in Boston, on December 10, 2008.
Here is more info:
Mobile Advertising - Industry Revenue Enhancer or Distraction?
Date: December 10, 2008
Time: 8:00 AM - 10:00 AM
Location: The Emerging Enterprise Center, Waltham
Cost for Individual Member: $45
Cost [...]

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www.somebodyelsesphone.com by Nokia

Sunday, October 19th, 2008

Nokia has another great marketing piece called:
www.somebodyelsesphone.com
It depicts, 3 typical consumers of Nokia devices and their daily usage of their devices. It has 3 profiles, from various regions:
  • Jade (APAC)
  • Anna (Europe)
  • Luca (South America?)
Check it out when you get a chance.
P.S.
“Shout out” to Charged Magazine for letting me know about [...]

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Adobe Device Central CS3 Profile Update #7 released

Thursday, September 25th, 2008

Download:
  • Adobe Device Central CS3 Update #7
The Adobe Mobile and Devices team released Adobe Device Central Profile #7, which, according to Mark, brings the total number of Flash addressable mobile devices to somewhere around 525.
In regards to #7; in total there are 261 profiles included, 57 new devices and updates to 204 existing profiles [...]

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Mobile vision pieces from NTT DoCoMo (Japan)

Tuesday, September 23rd, 2008

A while back, I posted about Nokia’s vision piece on the “Evolution of Screens” …

Now here are some videos from NTT DoCoMo on possible mobile concepts in 201x.
“The Road to Hokusai’s Waterfall”

“Mobile phones have evolved to become indispensable tools that have changed the way we lead our lives, and they are certain to continue [...]

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SNL targets T-Mobile (already tired of Apple and iPhone, are we?)

Tuesday, September 16th, 2008

A while back, SNL did some iPhone commercials which were pretty funny (even for supporters and fans!).

Jobs roasted (old … where’s the 3G version!)
But, they aren’t just targeting Apple and iPhone, anymore …

A roast on T-Mobile’s “5″ (ouch) - BTW: For some, T-Mobile a pretty well known carrier in US, Europe, etc. Think “5″ feature [...]

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Definition of the “4th screen” technology from Nokia

Saturday, August 23rd, 2008

It occurred to me the other day, that not everyone understands the definition of “nth screen technology” (when it comes to mobile and devices).
Here is a “typical” breakdown of screen evolution (a Westerner’s take):
1st Screen - Film
2nd Screen - TV
3rd Screen - PC and Internet *
4th Screen - Mobile and Devices
However, depending on your region [...]

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NECINA Wireless and Web SIG Seminar - July 23, 2008

Monday, July 21st, 2008

There is an event at Verizon Labs this week: NECINA Wireless and Web SIG Seminar: Mitigating Risks in the Mobile World; Femtocell vs. Wi-Fi: Security and Beyond; An Overview of Mobile Advertising.
Here are some more details:
Logistics:
Wednesday, Jul. 23, 2008
6:30 PM - 9:30 PM
Verizon Lab, Auditorium B.
117 West Street
Waltham, MA 02451
Agenda:
6:30-7:00pm: Networking (Refreshment will be [...]

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Can Developers and Publishers actually make money with mobile games?

Friday, June 20th, 2008

Over on Mobile Game Developer’s site, there is an article entitled: “Can Developers and Publishers actually make money with mobile games?”.
This was the question and therefore the central topic of the roundtable at the Quo Vadis game developer conference in Berlin last week, which we attended along with representatives from arvato mobile, Jamba, Exit Games, [...]

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Developing Flash Lite applications with dynamic layouts - ADC article

Tuesday, May 6th, 2008

Via Bill Perry (Adobe, Mobile and Devices): there is a new devnet (aka ADC) article on Developing Flash Lite applications with dynamic layouts.
“In this tutorial I describe the process I used to develop the dynamic layout of the Bacardi® Mobile Cocktail application.
I’ll cover how to react to environment changes, such as the current time [...]

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Mobile Monday Boston (May 5th) - Mobile Marketing and Advertising

Tuesday, April 22nd, 2008

The upcoming Mobile Monday event here in Boston is about mobile marketing and advertising.
Here are some details:
Mobile advertising: Is it real?
According to the Wall Street Journal, mobile marketers spent $421 million in the US in 2006 (eMarketer). According to the Economist, the global number was $871 million in 2007 (Informa).
Who is really spending [...]

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